Dallas Financial Wholesalers is a truly independent marketing organization. We are not owned by private equity or an insurance company. The company is wholly owned by the founder, Ron W. Rawlings, and his family. Our independence is important to us, and more importantly, to the advisors who rely on us. We are judicious and methodical in aligning with our insurance company partners. We take pride in having personal capital with our partners. Over nearly three decades we've grown deep roots and relationships at the most desirable insurance companies specializing in fixed annuities.

When you need help before, during or after a sale; you don't need a contract. You need a relationship. Put the power of our personal capital to work for you!